Going back to Basics

As the fashion industry continues to collapse, we cannot help but notice the casualties of the recession.

• Saks laying off almost 10% of the work force.
• Macy’s shutting down 11 stores.
• Louis Vuitton/Moet Hennessey pulls the plug on eluxury.com
• Neiman Marcus taps into $700 million bond and lays off 3% of work force
• Lisa Kline, Ron Herman, & Sergio Rossi looking to sublease retail stores
• Retailers asking to buy on consignment
• Louis Vuitton cancelled it’s flagship store in Tokyo
• NY Fashion Week was scaled back with designers opting out
• LA Fashion Week gone

Stay the Course– let’s respond with a new careful attitude towards fashion, but more specifically, purses. Simplicity is emphasized by everyday looks. We’re responding to a new prudent course of spending. Clothes and accessories are now considered as investments to be worn for several seasons. Go shopping in your closet. What will you find? You will discover more practical clothing and accessories for a variety of roles.

What shoppers will see on the street are more practical purses, lower priced collections, and multi-functional handbags. We’re not so fancy anymore.The traditional handbag can serve as a briefcase and laptop bag. The large slouchy tote can morph into a diaper bag, gym and Yoga, and overnight bag.

The new Fall Collection of Palm Beach Purses & EcoChic Purses is full of practical multi-functional handbags at recession proof prices.

Lani Click Consulting

Saki Bomb Networking in Stuart, Florida

Palm Beach Purses had a fashion show at the Saki Bomb Party at Dresa, an Asian fusion restaurant in Stuart, Florida. This was an excellent opportunity for business promotion, company branding, and increased sales of Palm Beach Purses and EcoChic Purses.

For more information, log onto http://www.laniclickconsulting.com

Starting with a New Web Site

Tough economy. Challenging world. So what?

How do you keep your business active, effective, and growing? Start with a good web site. It is your single source solution for your marketing needs.

What should you seek in a good web site? Great design, relevant content, and usability. Your website provides your potential clients with the first impression of company’s image. In today’s competitive business arena your company’s image is as important as your products or services. Distinctive image and an easy to read format with clear and intuitive navigation portrays the business effectively. Good design is what differentiates your products or services from that of your competition.

Everyday, potential customers visit your website. But if they can’t find what they are looking for in the first few seconds they will move on to someone else’s site. If you provide your customers with relevant, useful, focused information they will see you as an expert in your field and trust you with their business.

Can your website be updated easily, is it a useful tool to your business? If the answer is no, you should seek a website that can easily be updated from any computer without additional software. The possibilities are limitless. You can do everything from editing articles and adding pictures to listing products in your own online store .

What is SEARCH ENGINE OPTIMIZATION? To most people, these are vague technical Internet terms that are only important to big corporations. In reality, all you need to know about SEO is this: your website cannot make you money if it cannot be found by your potential customers. Websites are like brochures. If you print 5,000 paper brochures and keep them in your file cabinet, what good will they do? You need to find a way to distribute your website or any other marketing material to not just any audience, but the right audience. SEO is the most efficient, most economical way to spread YOUR message to YOUR target audience. Keep in mind that designing a website and promoting a website are 2 different issues. With Click Consulting, we can help you implement a marketing plan for your company that will tie in a great web site with your business plan.

For more information, log onto http://www.laniclickconsulting.com